Unlock Potential with Impossible Goals
[☀️ New Year! New Look! ☀️]
Self-Awareness: [noun] conscious knowledge of one's own character, feelings, motives, and desires. Oxford.
Studies show that 85% of people believe they are self-aware, yet only 17% of us are truly self-aware.
This huge gap reveals something about human potential – most of us barely scratch the surface of what we're capable of.
I continue to hear from the most amazing high achievers that fear is THE dream killer.
Fresh from leading an Impossible Goals workshop this week, I'm reminded of what I've seen prove true again and again: While we can arm ourselves with every strategy and framework out there, mindset is what moves the needle. What lit up the room wasn't complex methodology – it was a simple question that shifted how leaders saw their own potential.
The Power of Impossible Goals
Most of us play it safe. We take last year's achievements, add a modest percentage, and call it ambitious.
What if you dared to think 10X bigger?
Consider the four-minute mile. Until Roger Bannister broke it in 1954, runners believed it was physically impossible. Within a week of his breakthrough, others achieved it too – not because their physical capabilities suddenly changed, but because their perception of what was possible expanded.
Why Your Past Success Might Be Holding You Back
The very power that brought you to your current position might be preventing you from reaching your next level of achievement.
Traditional goal-setting looks like:
Improving on past success
Predicting "realistic" results
Repeating familiar patterns
Building from historical assumptions
But what if we flipped the script?
Define Your Future, Work Backwards
Instead of starting with where you are, start with where you want to be.
Your future isn't a product of your past – it's a choice. Everything changes when you operate from your chosen future rather than your current constraints.
Think about a first-time marathon runner. They commit to running 26.2 miles despite only being able to run 5 miles today. If they increased their current capacity by 100%, they'd run 10 miles. Even a 200% improvement wouldn't get them to marathon distance. Yet thousands of first-time marathoners cross the finish line every year. Why?
Because they become marathon runners the moment they commit, letting that future identity shape their present actions.
The Science of Imagination
Albert Einstein is quoted as saying:
Imagination is more important than knowledge. Knowledge has us doing the same thing repeatedly; imagination opens doors to new possibilities.
As children, we naturally tap into this superpower, but somewhere along the way, society teaches us to prioritize practicality over possibility.
Imagination is a powerful tool for breaking through perceived limitations. It helps us see constraints differently. Where others see roadblocks, an imaginative mind sees opportunities. We live based on our assumptions, which prevent us from reaching what we are capable of. You can read about Thinking Out of The Box HERE.
Embracing Productive Failure
Failure isn't just inevitable – it's essential. Every impossible goal is built on a pile of failures. The most successful entrepreneurs aren't the ones who never fail; they're the ones willing to feel what others work so hard to avoid – disappointment, frustration, uncertainty, discontent, and insecurity.
We fail each time we say no to something we deeply want.
Our brains are wired to say "we can't" or "we don't know how." But what if each failure is actually laying the foundation for breakthrough success?
Your Call to Action
As you navigate through 2025, I challenge you to:
Define your impossible goal – something that scares you but excites you even more
Question your basic assumptions about who you serve, how you operate, and what defines success
Identify the person you need to become to achieve this goal
Find the "WHOs" – the people who can help make your impossible possible
Commit to taking bold action, even when (especially when) failure feels likely
**The question that received the most energy during the workshop:
What are the characteristics and qualities of the person who could achieve your impossible goal?
Extraordinary results require extraordinary thinking. Your plans shouldn't fit comfortably in your comfort zone – they should make your heart race a little.
The Bottom Line
Success truly is an inside job. The gap between where you are and where you could be isn't about capability – it's about imagination and belief.
Your impossible goal might seem out of reach today, but so did every great achievement before it was accomplished.
The real question isn't whether your goal is possible. The question is: Who will you become in pursuit of it?
Remember, you are capable of more than you can imagine – until you do.
The future you dream of isn't waiting to be discovered; it's waiting to be created.
By you.
Starting today.
Are you ready to create your impossible?
P.S. What if the future you've labeled "impossible" is actually closer than you think?
I help high-achieving leaders and their teams shatter self-imposed limitations and create breakthrough results. Through 1:1 coaching and dynamic team workshops, we tap into the science of impossible goals to transform 2025 from ambitious to extraordinary.
Don't let another year pass playing small. Whether you're ready to uplevel your own leadership or catalyze your team's potential, let's explore what's possible together.
Ready to think bigger? Email me back.
The future you dream of isn't waiting to be discovered—it's waiting to be created. Let's build it together.
